Social Incentive Marketing (SIM) is a powerful tool to add to your Paid Social marketing mix because it rewards your audience for social interactions with an appealing “what’s in it for me” offer.
SIM taps into the natural behavior of users on social media, allowing them to engage with brands without leaving their favorite platforms. By offering instant rewards, it not only encourages genuine engagement but also shortens your conversion funnel, making the path to conversion faster and more direct.
In exchange for sharing your social content with a handle or tag, users immediately unlock a digital wallet that is linked to their existing social login. Their secure wallet contains incentives and offers that you control, leading users off of social media to engage directly with your brand and products.
At the same time, every audience member who unlocks a wallet is doing so by amplifying your content! This can lead to major spikes in engagement and visibility, which can drive your brand to be a trending topic.
Use Social Incentive Marketing to engage your audience and shorten their conversion funnel without them ever leaving their social login.